Equity Partnership

We build your product in exchange for equity

For selected startups, we build the web or mobile product and take equity or a share of revenue instead of a development fee. Apply with your idea and we will tell you if it is a fit.

The program at a glance

Upfront fee
None
Equity we take
15-30%
Instead of equity
Revenue share
Typical build time
3-6 months

What you get

What the partnership includes

This program is for founders with a strong idea who cannot yet pay for development up front.

No Upfront Costs

You do not pay a development fee. We are paid through equity or a revenue share, agreed in writing before work starts.

Shared Risk

Our return depends on your product doing well, so we have every reason to build it properly and keep it running.

Long-term Partnership

After launch we keep maintaining the product and adding features as your business grows.

Experienced Engineers

Your product is built by our own team, which has been building web and mobile products since 2012.

Idea Check First

Before we build, we look at your market and users with you and cut the first version down to what needs testing.

Early First Release

We start with a small first version so you can put it in front of real users sooner.

Who it is for

Partnership criteria

We review every application against these points:

  • A clear problem and a defined group of customers
  • A product idea with room to grow
  • A committed founding team that knows the industry
  • Willingness to share equity (typically 15-30%) or revenue
  • Open to making product decisions together
  • Plans to build the business over several years

Think you fit?

Send us your idea and a little about your team. We will reply with questions or a next step.

Process

Partnership process

Five steps, from application to launch.

  1. 01

    Application & Pitch

    Send us your idea, a short pitch and details of the founding team.

  2. 02

    Due Diligence

    We check the market and whether the product can be built as planned.

  3. 03

    Partnership Agreement

    We agree the equity or revenue share terms and put them in writing.

  4. 04

    Development Phase

    We build your MVP and you review progress as we go.

  5. 05

    Launch & Scale

    You launch, and we keep supporting the product after release.

Apply for the equity partnership

Tell us about your idea, your team and your market. We read every application.